Interactive Content
What is Interactive Content?
Interactive content is a great way to engage users and capture their attention.
Custom web development, calculators and interactive maps are just some of the tools we use to create an immersive experience that educates users while also increasing conversion rates.
Website interactivity helps users stay on the page longer, retain more information and come back for more. With interactive content you can educate users in an entertaining way; resulting in increased website conversions.
Recent Projects
Interactive content is a great way to engage users and capture their attention.
Mortgage Calculator
This calculator prompts the user to input information such as the purchase price of the home, the down payment, the interest rate, and the term of the loan, and then calculates the monthly mortgage payment along with additional information like total interest, cost of the home, the down payment and closing costs.
We built this calculator on HubSpot CMS so the users input can be instantly logged to their HubSpot CRM record, and the client can make layout changes using drag-and-drop editing.
Technology:
HTML, CSS, Vue.js, HubL, HubSpot CMS
Interactive Map
This interactive map allows for panning, zooming to view different parts of the map, and clicking map markers to display more information.
We built this map as a custom module in our Generator website theme so our theme customers can add an interactive map to their HubSpot website without needing a developer.
Technology:
HTML, CSS, Vue.js, Mapbox, HubL, HubSpot CMS
HubSpot Product Finder
This tools is under development, but once complete will help HubSpot customer discover the tools they need to achieve their marketing and sales automation goals.
Interactive Content vs Conventional
Studies have shown that interactive content has been shown to have higher conversion rates than conventional content like blogs.
For instance, studies conducted by HubSpot indicated that interactive content generated an average of 2x more conversions than passive content. Additionally, Aberdeen Group reported that interactive content generated 4.5x the number of leads over non-interactive content.
Furthermore, according to Content Marketing Institute, viewers retain 50% more when they are engaged with interactive visual elements like calculators or augmented reality experiences versus traditional methods like text and videos.
These facts show how the use of interactive content can significantly boost user engagement and lead to increased website conversions.
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Drive Agency is a true partner for collaborative and strategic HubSpot web development & technical consulting.